Are Your Brochures Worth The Paper They're Printed On?

So how can you ensure yours are done right?

First of all, stay out of "me". Believe it or not, tell your prospects what they think is so great about myself just to impress you. And it's not about you. good handouts, as well as any other marketing messages, all about what your product or service in order for your client. Each word should be on it, and that what benefits it offers.

In addition, do not let Sgt. Friday write for you. "Just the facts" do not sell things. People make decisions about buying emotions, so you have to connect to their hearts. Find out what the feelings will resonate with your prospects and they evoke. Get their juices flowing and to stir the desire you have to offer.

Never waste valuable real estate. The most important panel of the entire brochure is the cover. It is also the most to lose. in front of your brochure with interest your prospect enough to get them to open it and look inside.

Putting your name and picture of your building is about like using a prime beachfront property for a landfill. Yes, it has to go somewhere. So, to put it in the back, where people who are looking for him to be found, but leave it to focus more glamorous tenants.

Start with attention-grabbing, benefit-laden headline, and the images that supports it. Maybe offer a few bullet points that expand the title of the benefit, or to introduce a few secondary ones. line or two of the most copied and you're off to a good start.

While you should strive for a conversational tone, make sure that there are no typos or glaring grammatical errors. It's a fine line to walk, but want to sound like you have a conversation without sounding like I do not know the language.

Focus on your customers, connect with your heart, and make the most of your valuable property. Then, the brochure will be worth more than the paper they are printed on. They will be worth its weight in gold.